Affiliate North Speakers 2026 Speaker

Nicola Agius is director of SEO and discover at Reach PLC, where she leads organic search and Google Discover strategy across more than 60 news websites in the UK, Ireland and the US. These include the Daily Mirror, Daily Express, Manchester Evening News and Liverpool Echo. With nearly two decades of experience in publishing, Nicola began her career in print journalism before moving into digital, where she developed a specialism in SEO. Throughout her career, she has worked for some of the UK’s biggest media brands, including the Sun, Daily Mail, OK! Magazine and Digital Spy. In 2023, Nicola spent a year at Search Engine Land, where she covered the latest developments in search marketing, interviewed key Googlers and helped plan and moderate the prestigious SEO conference, SMX. She later returned to the news industry to take on her current role at Reach, focusing on audience growth, Google Discover strategy and the evolving relationship between search and publishing.