Affiliate North: Northern Affiliates, Brands and Performance Marketers

THURSDAY 24TH SEPTEMBER 2026

MANCHESTER HALL, UK

The Leading Event for Northern Affiliate and Performance Marketing

FULL 2026 AGENDA COMING SOON

Affiliate North brings together affiliates, brands, publishers, influencers, agencies, content creators and tech suppliers. Past attendees have included Google, ITV, THG, Boohoo, Webgains, Awin, Mony Group, Redbrain, Myprotein, AO, JD Sports and Dentsu.

Last year’s agenda included presentations from Sky, Google and ITV, as well as a variety of fireside chats, panels and talks with actionable strategies that attendees could build upon. And plenty of networking sessions too of course!

FIRST SPEAKER ANNOUNCED

Genevieve Turley

The Anti-Perfection Playbook: Building Authentic Influence. A conversation with Genevieve Turley

AFFILIATE NORTH

2026 Agenda

Affiliate North 2026

The Rise of Creator-Led Affiliate Marketing

Creators are no longer just part of the awareness plan – they're driving sales too. So where does influencer marketing end and affiliate marketing begin? Join us as we explore how brands are bringing the two closer together and what it means for the future of partnerships.

Battle of The Channels

Everyone wants a bigger share of the budget. Influencers, publishers, cashback, retail media – they're all convinced they're delivering the best results. We've put them on one stage to make their case and defend their corner.

Growth Under Pressure: Winning in the HFSS Era

New rules. New challenges. New ways to grow. Hear how brands are adapting their strategies, finding fresh opportunities and keeping performance moving in a tougher environment.

The Anti-Perfection Playbook: Building Authentic Influence - A conversation with Genevieve Turley

Perfect content is out. Real connection is in. In this honest conversation, we'll explore what audiences actually respond to, how trust is built and why authenticity has become a creator's biggest asset.

What Happens When AI Becomes an Influencer?

Consumers are asking ChatGPT what to buy, getting recommendations from AI and discovering products in completely new ways. What does that mean for brands, publishers and creators? And who's going to win the battle for visibility?

The Next Billion Clicks: Where Affiliate Traffic Will Come From Next

Google traffic isn't what it used to be. Consumer habits are changing. New platforms are emerging. So where will the next wave of affiliate traffic come from? Join us as we look at the channels, trends and technologies shaping the future.

AFFILIATE NORTH

2025 Attendees

Speakers

2025 Speakers
and Industry Specialists

We put together an outstanding line-up of leading industry figures in affiliate marketing and performance marketing.

Rob Baillie, Head of Commercial at Quidco, Mony Group

Rob Baillie, Head of Commercial at Quidco, Mony Group

Rob Baillie is Head of Commercial at Quidco (part of Mony Group PLC), where he leads the strategy, growth, and team management of one of the UK’s leading cashback platforms. With a strong background in sales, negotiation, and leadership, Rob has been instrumental in building and strengthening relationships with top brands on the Quidco platform. Before moving across to Quidco, Rob headed up the Home Communications commercial team within Mony Group, leading it through significant growth, including driving performance across MoneySuperMarket, MoneySavingExpert, and Decision Tech. Rob has worked in the affiliate space for several years and is passionate about delivering impactful, measurable results while fostering long-term, mutually beneficial relationships.

Kevin Edwards, Founder & Director, The Affiliate & Partner Marketing Association

Kevin Edwards, Founder & Director, The Affiliate & Partner Marketing Association

Adrian Vella, Founder and CEO, Tyviso

Adrian Vella, Founder and CEO, Tyviso

Adrian Vella is the Founder and CEO of Tyviso, a leading SaaS platform empowering brands to grow through high-impact partnerships without relying on traditional discounting. At Tyviso, he’s on a mission to make brand partnerships as effortless as clicking a button, helping household names like EE, Samsung, and Pets at Home boost loyalty and conversion through data-driven collaboration. Adrian is passionate about combining technology, design, and scientific experimentation to unlock measurable results for ambitious brands.

Jessica Tomkins, Publisher Development Director, Skimlinks

Jessica Tomkins, Publisher Development Director, Skimlinks

Jonny McGee, Commercial Director, Redbrain

Jonny McGee, Commercial Director, Redbrain

Jonny McGee is the Commercial Director at Redbrain, Europe’s largest Google Shopping CSS partner. With over twelve years of experience across affiliate marketing, direct sales, and account management, he excels at building strategic partnerships and leveraging performance driven insights to enhance client ROAS.

TJ Lee, Founder, Vagabond Digital

TJ Lee, Founder, Vagabond Digital

Emily Mendeika, Affiliate Partner, dentsu international

Emily Mendeika, Affiliate Partner, dentsu international

Emily has over 12 years of affiliate experience, starting client-side and spending the last eight years agency-side. She is currently leading the strategic direction of the Affiliate product at dentsu.

Annie Amusu, Senior Affiliates & Partnerships Manager, TrustedHousesitters

Alona Malinovska, Managing Director, Webgains

Alona Malinovska, Managing Director, Webgains

Alona Malinovska is Managing Director at Webgains, the leading affiliate network. She is an accomplished digital marketer and manager with broad experience across online marketing channels including PPC, Display and affiliate marketing.

Joshua Wardle-Paylor, Head of Commercial Partnerships, TOTUM

Joshua Wardle-Paylor, Head of Commercial Partnerships, TOTUM

Al Ryrie, Founder & CEO, Help Me Choose AI

Al Ryrie, Founder & CEO, Help Me Choose AI

Al Ryrie is the founder of <i>Help Me Choose</i>, an AI-powered product quiz and zero-party data platform helping advertisers improve conversion and collect rich customer insights across the affiliate space. With over 13 years of experience in the AI space, Al has worked with hundreds of brands globally, from fast-growing startups to major household names. In addition to his own ventures, Al advises businesses of all sizes on AI strategy and deployment, helping them turn emerging technologies into real-world impact.

Millie Talbot, UK Publisher Partnerships Lead, Linkby

Millie Talbot, UK Publisher Partnerships Lead, Linkby

Millie Talbot is the UK Publisher Partnerships Lead at award-winning ad tech startup Linkby. In 2021, Millie was one of the first UK hires to join the business - which recently announced it had raised USD $15M in Series B funding - and since then she’s played a key role in scaling its UK and EU publishing network to help premium publishers drive growth, revenue and engagement. In 2024, Millie was recognised as a winner on Hello Partner’s Hero100 list.

George Clarke, Head of Affiliates, THG Ingenuity

George Clarke, Head of Affiliates, THG Ingenuity

George Clarke joined THG Ingenuity in October 2022 as Affiliate Manager, before being appointed Head of Affiliates in June 2024. George has worked both advertiser and publisher side, with agency and in-house experience. He began his career in sales, before moving into affiliates and partnerships in 2020. He has a demonstrable record of developing successful global strategies that drive customer acquisition across a variety of FMCG, retail, finance, fashion and beauty brands.

Olivia Jones, Account Director, RevWise

Olivia Jones, Account Director, RevWise

Olivia started her career in affiliate marketing five and a half years ago, and through this time has worked both in-house roles and agency side. A current Affiliate Marketing Manager, Olivia has strong experience in creating successful strategies for clients, building strong partnerships and driving growth for brands across sectors such as home & garden, fashion, health & wellbeing and sports & leisure.

Kirsten Jayne Black, Affiliate Director, EssenceMediacom

“I’m delighted to be involved with Affiliate North 2025 - an event that champions both innovation and inclusivity for affiliates within the wider performance marketing mix. Our industry has long been under-represented and overly London-centric, so it’s fantastic to see more regional events driving greater representation across the channel - particularly in developing future leaders. I’m really looking forward to the event and am excited to engage with a community that is committed to building a more connected, dynamic industry.”

Sri Sharma, PV Ventures (Founder of Increasingly, NMPi)

Sri Sharma, PV Ventures (Founder of Increasingly, NMPi)

Jason Spencer, Business Development Director, ITV

Jason Spencer, Business Development Director, ITV

As Business Development Director for almost 14 years, Jason has led the growth in revenue of ITV’s commercial teams across the UK outside London in delivering creative and innovative business solutions through working closely in partnership with advertisers and their media agencies. Jason also sits on the board of egta, the international trade body of multiplatform broadcasters and streamers. Prior to ITV, Jason spent most of his career at media agencies – from media planning roles at Carat and PHD in London to running PHD North in Manchester.

Lee Carter, Group Head of Affiliate Marketing, JD Sports

Lee Carter, Group Head of Affiliate Marketing, JD Sports

<div>Lee Carter is the Group Head of Affiliate Marketing at <span class="il">JD Sports</span>, where he oversees affiliate strategy and performance across all the <span class="il">JD</span> brands and global markets. With experience on both the brand and agency sides, Lee has a proven track record in developing innovative strategies, scaling partnerships and launching successful affiliate programs in new and emerging markets.</div>

Steven Brown, Chief Executive, Moonpull

Jamie I.F., Founder, Endorsely and AffiliateFinder.ai

David Bartlett, Director of Growth, Reach PLC

David Bartlett, Director of Growth, Reach PLC

David Bartlett is Director of Affiliates at Reach Plc, the UK’s biggest commercial publisher which is home to titles including the Daily Mirror, Daily Express, Manchester Evening News, and the Liverpool ECHO.

Sam Lawrence, Head of Partnerships & Affiliates, Parliament Hill

Andy Murphy, Senior Manager – Acquisition, Sky Betting & Gaming

Andy Murphy, Senior Manager – Acquisition, Sky Betting & Gaming

Andy has over a decade of experience in digital marketing and now leads the acquisition team at Sky Bet. His work spans performance media strategy, campaign deliver and effectiveness with a focus on driving growth through fast, responsive marketing in high-pressure moments

Tomas Saulsbury-Hunter, Managing Director, Agency & OPM, CJ

Tomas Saulsbury-Hunter, Managing Director, Agency & OPM, CJ

Affiliate North

Bringing the Affiliate World Together in Manchester

Affiliate North is the North’s biggest affiliate event, bringing together affiliates, brands and marketers for expert insights, networking and growth.

For more background to the event, read Introducing Affiliate North, a new chapter for Affiliate Gathering

250

Delegates

20 +

Sessions

AFFILIATE NORTH

Affiliates, Advertisers, Brands, Networks,
Influencers and Tech Suppliers. In the Same Room.

Manchester Hall in Manchester city centre will provide the stunning venue for a day of inspiration, education and networking. If you’re involved in affiliate marketing – as an affiliate, retailer, brand, network or tech supplier – you can’t afford to miss out