Head of Affiliates @ Reach plc
Narin Flanders
Narin Flanders is a digital-first journalist, content strategist and newsroom leader at Reach plc, with two decades of experience at the intersection of editorial excellence and digital innovation. She currently oversees all editorial affiliates content – a role that perfectly merges her passion for compelling storytelling with the evolving world of ecommerce and emerging technology. A firm believer that commercial content shouldn't sacrifice editorial integrity, she says her proudest achievement at Reach has been championing and embedding solid, editorially led affiliates journalism into our national and regional newsrooms. By focusing on trust, audience insight, and high-quality storytelling, she has helped shift the culture across our titles, proving that affiliates content can be just as engaging and essential to our readers as breaking news.She has also spread plenty of festive cheer as the co-editor of Reach’s beloved year-round Christmas-themed newsletter, Secret Elves Club.
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Battle of The Channels
Everyone wants a bigger share of the budget. Influencers, publishers, cashback, retail media – they're all convinced they're delivering the best results. We've put
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