Commercial Affiliate Lead @ Reach plc
Yusef Mirza
Yusef is the Commercial Affiliate Lead at Reach plc, where he oversees affiliate partnerships across the publisher’s digital network. With a decade of experience in the performance marketing ecosystem, Yusef has held key roles across both affiliate networks and media publishers, giving him a comprehensive view of the sector. Moving from hands-on account and sales management into leadership roles, his work focuses on scaling revenue through structured brand partnerships and editorial alignment.
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Battle of The Channels
Everyone wants a bigger share of the budget. Influencers, publishers, cashback, retail media – they're all convinced they're delivering the best results. We've put
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