Sam Lawrence, Head of Partnerships & Affiliates, Parliament Hill

After spending two years at Future Publishing, Sam joined Parliament Hill in June 2025 as Head of Partnerships and Affiliates. He’s now building a first-of-its-kind affiliate and B2B hybrid model that connects brands with over 7 million high-intent members across 100+ professional, trade, and union organisations. Unlocking what’s fast becoming the most under-utilised channel in performance marketing. In parallel, Sam also co-founded NÉIA one of the UK’s fastest-growing perfume oil brands, giving him a unique dual perspective as both publisher and brand, with first-hand insight into what truly drives value on both sides of the table.