Registration

Join us for networking and refreshments as we kick off Affiliate North. Connect with industry peers, grab a latte or matcha from Factory Coffee MCR, and prepare for a day of cutting-edge insights and strategic conversations that will shape the future of affiliate marketing.

Welcome

Host David Prior will open Affiliate North with an introduction to the day ahead, and we'll also hear from Harry Brockbanks, Senior Yield Specialist at lead sponsors Ezoic.

• David Prior, Founder, Affiliate North
• Harry Brockbanks, Senior Yield Specialist, Ezoic

Beyond 2025: The Seismic Shifts Reshaping Affiliate Marketing

The affiliate industry stands at a crossroads. AI is disrupting traditional search, attribution models are evolving beyond last-click, and cross-channel integration is becoming essential. Our opening panel brings together five industry experts to examine the fundamental changes happening right now that will define the next five years.

• Moderator: Kirsten Jayne Black, Affiliate Director - EssenceMediacom
• Steven Brown, Chief Executive - Moonpull
• Marthe Berlin, Regional Vice President, Publisher Development EMEA - impact.com
• Olivia Jones, Account Director, RevWise
• Joshua Wardle-Paylor, Head of Commercial Partnerships, TOTUM

The Innovation Zone: SmartChoice and ufurnish.com

Witness innovation in action with live demonstrations of breakthrough technologies that are actually driving results. Al Ryrie showcases SmartChoice by intent.ly - the AI-powered solution that's enhancing shopper journeys and conversion optimisation, powered by Help Me Choose AI technology. Meanwhile, Mark Andres reveals the custom-built Shop the Look technology that's transforming content commerce across major publishers including Prime Location, Rightmove and Grand Designs Magazine.

• Al Ryrie, Founder and CEO - Help Me Choose AI (SmartChoice by intent.ly) (10 mins)
• Mark Andres, Commercial Lead - ufurnish.com (10 mins)

From Kerching to Commerce: ITV's Performance Marketing Journey

For 70 years, ITV has been making brands famous and been a growth engine for business. Join Jason Spencer as he shares the inside track on ITV's increasing focus on lower funnel solutions to become a performance marketing powerhouse. From launching an affiliate network to piloting interactive and dynamic ad formats, Jason will share how ITV is making the 'C' in CTV stand for commerce.

• Jason Spencer, Business Development Director - ITV + David Prior (Event Host)

Coffee Break

Take a breather and recharge. Step out onto the John Rylands Terrace for fresh air and glorious city views across Manchester, or retire to the elegant Garden Court to enjoy a freshly brewed latte or vibrant matcha from Factory Coffee MCR. Savour their signature Factory Flat White, crafted with award-winning North Star Coffee Roasters beans, or try their luxurious Matcha-Mokuren from Cha-ology.

CSS & Agency Success: The Dentsu-Redbrain Partnership

Not all partnerships are created equal. Some transform ordinary campaigns into extraordinary results. Emily Mendeika from Dentsu and Jonny McGee from Redbrain share the secrets behind their successful collaboration, revealing how agencies and specialised publishers can work together to drive incremental growth.

• Emily Mendeika, Affiliate Partner - Dentsu
• Jonny McGee, Commercial Director - Redbrain

Google Ads Mastery: What Every Affiliate Should Know

Google's Karl Lumsden shares insider strategies specifically tailored for affiliate marketers. Learn advanced optimisation tactics, platform insights, and strategic guidance on maximising performance and ROI through Google Ads in affiliate campaigns. Discover what Google's data reveals about successful affiliate strategies, emerging opportunities and how to leverage the world's largest advertising platform to drive meaningful growth for your affiliate programs.

• Karl Lumsden, Senior Acquisitions Sales Manager - Google

Lightning Insights 1: Sky Betting & Gaming and JD Sports

Two powerhouse presentations on transformation and high-stakes performance. Andy Murphy from Sky Betting & Gaming reveals hard-won lessons from one of the most competitive and regulated industries in digital marketing - discover how sports betting strategies can be applied across sectors to deliver ROI in saturated markets. Then Lee Carter takes us inside JD Sports' remarkable journey from zero to influencer powerhouse, sharing how they united brand and influencer teams, evolved their tone of voice, and built credibility that now sees brands approach them directly with dedicated budgets.

• Andy Murphy, Senior Manager – Acquisition - Sky Betting & Gaming - High Stakes, High Scrutiny: Performance Lessons from Sports Betting (10 mins)
• Lee Carter, Group Head of Affiliates - JD Sports - Starting from Scratch: How JD Sports Built an Influencer Powerhouse (10 mins)

Lunch

Refuel and network over a carefully curated Manchester Hall lunch, admiring glorious city views from the Garden Court. Connect with industry peers, continue conversations sparked during the morning sessions, and prepare for an afternoon of cutting-edge insights. The perfect opportunity to build meaningful relationships and exchange ideas with affiliate marketing's leading professionals.

From Startup to Two Exits: Building NMPi, Increasingly & the AI Search Revolution

An inspiring entrepreneurial journey combined with critical industry insights. Sri Sharma shares the story of scaling from zero to 8 figures revenue, revealing the strategies, challenges, and breakthroughs that defined the journey. But this isn't just about past success - Sri also explores how AI search is fundamentally changing the e-commerce landscape, what ChatGPT and Perplexity mean for discovery, and how businesses must adapt to thrive in the zero-click future. Essential viewing for anyone building or scaling in today's AI-driven market.

• Sri Sharma, PV Ventures (Founder of Increasingly, NMPi)
• David Prior, Founder, Affiliate North

Lightning Insights 2: AffiliateFinder.ai and THG Ingenuity

Two rapid-fire sessions packed with actionable strategies. Jamie I.F. reveals the AI-powered recruitment tools that can triple your affiliate network while saving 20 hours per week. Then George Clarke shares THG Ingenuity's blueprint for scaling affiliate programs without breaking them, revealing the growth strategies that have powered one of the UK's biggest e-commerce success stories.

• Jamie I.F., Founder - Endorsely and AffiliateFinder.ai - Work Smarter, Recruit Faster: AI Tools That 3x Your Affiliate Network (10 mins)
• George Clarke, Head of Affiliates - THG Ingenuity - Scaling Without Breaking: THG Ingenuity's Affiliate & E-commerce Growth Strategy (10 mins)

Sky VIP 2.0: Elevating Customer Value Through Brand Partnerships

Go behind the scenes of one of the most ambitious brand partnership launches in recent years. Adrian Vella from Tyviso and Daphne Argyropoulos from Sky reveal how they reimagined Sky's VIP proposition, harnessing the power of strategic brand partnerships to elevate customer value across the entire funnel. Discover the blueprint they used to transform brand partnerships from tactical arrangements into a strategic advantage, the challenges they overcame, and the results that proved brand partnerships can be a game-changer when executed with vision and precision.

• Adrian Vella, Founder and CEO - Tyviso
• Daphne Argyropoulos, Commercial & Propositions Manager - Sky

Coffee Break

Your final opportunity to network and energize before the closing sessions. Step out onto the John Rylands Terrace for fresh air and stunning Manchester city views, or relax in the Garden Court with Factory Coffee MCR's expertly crafted beverages.

The Democratisation of Beauty: How Affiliates Are Changing the Game

The beauty industry is undergoing a revolution, and affiliate marketing is leading the charge. Alona Malinovska from Webgains explores how affiliate partnerships are breaking down traditional barriers, giving emerging brands access to audiences once dominated by major players. Discover how affiliate marketing is democratizing beauty commerce, enabling smaller brands to compete with industry giants, and creating new pathways for diverse voices and products to reach consumers.

• Alona Malinovska, Managing Director - Webgains 
• Jessica Tomkins, Publisher Development Director - Skimlinks
• Tom-James Lee, Founder - Vagabond Digital

The Perfect Partnership: How Reach & Linkby Make Content Commerce Work

Millie Talbot from Linkby and David Bartlett from Reach PLC share the inside story of their highly successful collaboration, revealing why their partnership works so well and the principles that drive results. From communication strategies to commercial arrangements, discover the partnership framework that's enabling content and commerce to work in perfect harmony. Learn the practical steps that turn good partnerships into great ones, and great ones into industry benchmarks.

• Millie Talbot, Publisher Partnerships Lead - Linkby
• David Bartlett, Director of Growth - Reach PLC

2026 & Beyond: What's Next for Affiliate Marketing

The perfect finale to Affiliate North - industry leaders unite to explore what's on the horizon for affiliate marketing. This forward-looking panel brings together diverse perspectives from across the ecosystem: network innovation, publisher evolution, agency transformation and AI-driven change. From attribution revolution to zero-click search, cross-channel integration to commercial model evolution, discover how to prepare for the opportunities and challenges ahead. Essential insights for anyone building strategies for the next chapter of affiliate marketing.

• Moderator: Kevin Edwards, Founder - The Affiliate and Partner Marketing Association
• Chris Blower, Client Partner - Awin Global
• Sam Lawrence, Head of Partnerships and Affiliates - Parliament Hill
• Annie Amusu, Senior Affiliates & Partnerships Manager, TrustedHousesitters
• Rob Baillie, Head of Commercial - Quidco, The Mony Group
• Immy Hussain, Head of Affiliates - Summit Media

Networking With A View Drinks (Sponsored by Webgains)

End your day in style with Webgains' signature hospitality experience. Join us for 'Webgains with a View' - an exclusive end-of-day celebration on the stunning rooftop terrace of Manchester Hall. Enjoy complimentary bubbly and beers to kick off the weekend after a day of game-changing content and networking.